Over $39,000 Raised for Our Community
As we settle into the new year, we wanted to take a moment to reflect on something that happened before the holiday hustle fully took over.
Back in early November, we asked our community to start the season a little differently: to put giving first.
What followed was more than we hoped for. If you haven’t already, we invite you to read the story that helped spark it all.
The Roundup:
Throughout the month of November, we ran a matched donation campaign in support of the Wild Rock ComPassion Project. Thanks to more than 70 individual donations — and a generous matching commitment from Kieran — we raised over $36,000.
Later in the month, we hosted a sold-out YETI Community Film Night at the shop, where ticket sales and Wild Again donations brought in another $1,600.
And over the Black Friday weekend, we donated $5 from every purchase, adding another $2,010 to the total.
By The Numbers:
Where It Goes:
Every dollar goes directly to funding six vital local organizations working on issues spanning from land preservation to supporting neighbours facing barriers:
Thank You:
Thank you to everyone who donated, shopped, brought in used gear, or joined us to watch some films. Together, we turned a month often defined by consumption into a massive act of local support.
